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Unanswered Verses by Tajammul Kothari6/24/2023 ![]() The purpose of this article is to introduce the reader on Customer value of shampoo. ![]() Only very few studies are focused on products. ![]() In recent years both academics and managers have increasingly emphasized the need to consider customers as a key asset of the firm. Traditionally, research on Value in business markets have been oriented towards the assessment of how suppliers create value for their customers and how customers perceive superior value in a suppliers offering compared to competition (the buyers perspective). Customer Value is a topic of growing interest to managers and researchers in business marketing. As a result, customer value becomes paramount to being competitive in the market place. ![]() With the globalization and continual technology innovations, consumers have greater access and more purchase alternatives, and opportunities to be less store and product loyal. In today’s highly competitive markets, business is more challenged to increase, or even maintain market share. ![]()
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